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Wednesday, February 08, 2006 

Competing on Analytics

The Harvard Business Review has recently published an article by Babson College's Tom H. Davenport on how analytics is becoming a key competitive factor for companies. Some key points made in the article:

  • Companies such as Amazon, Harrah's, Capital One, and the Boston Red Sox have all dominated their fields by deploying industrial-strength analytics across a wide variety of activities.
  • Business processes are among the few remaining points of differentiation for companies -- and analytics competitors extract every last drop of value from those processes.
  • In companies that compete on analytics, senior executives make it clear--from the top down--that analytics is central to strategy.
  • Statistical analysis, and quantitative activity, in these companies, is managed at the enterprise (not departmental) level.
To read the full text of the article online one needs a subscription to the Harvard Business Review. However, the article is based on a study by the author and two colleagues that is freely available. You can get a copy of the study from the author's website if you subscribe to receive their free newsletter.

Readings: Business intelligence

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About me

  • Marcos M. Campos: Development Manager for Oracle Data Mining Technologies. Previously Senior Scientist with Thinking Machines. Over the years I have been working on transforming databases into easy to use analytical servers.
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  • Opinions expressed are entirely my own and do not reflect the position of Oracle or any other corporation. The views and opinions expressed by visitors to this blog are theirs and do not necessarily reflect mine.
  • This work is licensed under a Creative Commons license.
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