Free Webinar: Competing on Analytics
I blogged some time ago (link) about an article on The Harvard Business Review by Babson College's Tom H. Davenport on how analytics are becoming a key competitive factor for companies. I have just learned that Prof. Davenport is giving a free webinar today. The theme is "Competing on Analytics." What participants will learn:
- What data-driven marketing is (and isn't)
- How marketing visionaries like Capital One, P&G, Amazon, and the New England Patriots are using analytics for competitive advantage
- What specific tactics these early adopters believe are essential to their success (and what they'd do differently next time)
- How you can personally succeed as a marketer during these tumultuous times
Labels: Event
