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Tuesday, October 31, 2006 

Free Webinar: Competing on Analytics

I blogged some time ago (link) about an article on The Harvard Business Review by Babson College's Tom H. Davenport on how analytics are becoming a key competitive factor for companies. I have just learned that Prof. Davenport is giving a free webinar today. The theme is "Competing on Analytics." What participants will learn:

  • What data-driven marketing is (and isn't)
  • How marketing visionaries like Capital One, P&G, Amazon, and the New England Patriots are using analytics for competitive advantage
  • What specific tactics these early adopters believe are essential to their success (and what they'd do differently next time)
  • How you can personally succeed as a marketer during these tumultuous times
Check it out. The webinar is Today (October 31, 2006) at 10:00 AM PST/ 12:00 PM, CET/ 1:00 PM EST. Go to this link to register. Again, it is free.

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  • Marcos M. Campos: Development Manager for Oracle Data Mining Technologies. Previously Senior Scientist with Thinking Machines. Over the years I have been working on transforming databases into easy to use analytical servers.
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  • Opinions expressed are entirely my own and do not reflect the position of Oracle or any other corporation. The views and opinions expressed by visitors to this blog are theirs and do not necessarily reflect mine.
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